Since Isuzu Care was launched in 2006, the program has become renown for being an outstanding one.

An extensive review resulted in the upgraded program being launched at the Brisbane Truck Show.

In announcing the program’s development, Andrew Harbison, IAL Director & Chief Operating Officer said Isuzu’s commitment to Care is underpinned by the philosophy that buying a truck is just the beginning of the ownership journey.

He said the program’s upgrade was brought about by the advent of new technologies.

‘Isuzu Care is making moves now to take customers on that journey,’ he said.

Isuzu teamed up with Qualtrics, a software provider to understand customer requirements in greater detail, and as a consequence are re-shaping the customer care framework into three key pillars: Customer Support, Productivity and Reliability.

The aim is to continue delivering an industry leading customer experience and provide Isuzu Trucks with a distinct and sustainable competitive advantage in the short, medium and longer term - across the Australian truck market.

National branding and training are currently underway throughout the Isuzu network, including dealerships and authorized service outlets throughout the country.